May be used with or without a stencil. If you're using it on the body, apply it to groomed area with fingers or an appliccator. Wipe in the direction the hair grows for better coverage and let dry. You can also wipe or brush it through your horse's mane and tail. Reapply as needed. Mix and match colors for even more sparkle. To remove, brush with a stiff brush, wipe with a wet cloth or rinse out.